About 2Pears

2Pears - the team that bring you events and networking for creative and start-up companies in tech, music and media

2Pears facilitate peer2peer networking and collaboration, new thinking and new connections, through seminars, workshops, events, information-sharing and meetups. We work predominantly within the digital technology and media industries - bringing them together in a multitude of ways.
We are Petra Johansson of events company TwistedTree, and Rassami Hok Ljungberg of communications consultancy rassami.

The team

Petra holds a MBA from Lund University in Sweden and has more than 16 years experience from the business to business events industry ranging from sponsorship, media and delegate sales at organisations including IIR Conferences (now Informa Group), Incisive Media, and Financial News.

She has managed profitable events from the concept stage researching a topic, through speaker recruitment, sponsorship sales, marketing and on-the-day event management and execution, to post-event follow up and rebookings.

Petra's event experience spans many business to business industry sectors including financial services, pharmaceutical, biotechnology, telecommunications, digital and social media.

Petra runs events company TwistedTree since 2007, and is a co-founder of 2Pears.

Twitter: @petrajohansson 



Director of Event Management and Business Development

Rassami is a communications consultant with over fifteen years experience of in-house corporate and marketing communications strategy and tactics in a wide variety of professional services (B2B) industries such as digital (Razorfish), branded content and advertising(Stream\TBWA\, BBH), publishing (Asia Inflight/Ringier), and logistics (BTL-Schenker).

Rassami's focus is on helping creative professional services companies - a mix of startups, small and medium-sized businesses - get noticed through what they say, how they say it, to whom they say it and why they say it.

She has a range of international experience and is well-versed in communicating to diverse audiences from different cultures. Her strong cross-cultural communication skills are the result of having worked in international groups (Swedish, Swiss/French, American, Indian and British) and across a wide range of markets (Europe, Asia, India and Scandinavia).

Rassami runs communications consultancy rassami since 2003, and is a co-founder of 2Pears.

Twitter: @rassami



Director of Content Development and Media Relations

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